Your dog's vitality and longevity starts with the food you give them. Our balanced meals are formulated by Vet Nutritionists and crafted with the most premium ingredients of any pet food.
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Pure Ingredients
We use only locally-sourced, whole food ingredients with no preservatives, fillers, or by-products. It’s dog food that looks like food—because it is.
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Pure Process
Our meals are handcrafted in our commercial kitchen and gently cooked to preserve the nutritional integrity of our premium ingredients.
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Pure Convenience
You have ultimate flexibility when it comes to getting started with PURE. We deliver directly to your door via subscription or you can order as needed.
A difference they can taste and change you can see:
- EXCITEMENT AT MEALTIME
- ELEVATED ENERGY LEVELS
- IMPROVED DIGESTIVE HEALTH
- BOOSTED IMMUNE SYSTEM
- SOFTER, SHINIER COAT
- MAINTAINED A HEALTHIER WEIGHT
We design thoughtfully, with an aesthetic that looks less like dog food and more like something that belongs in your kitchen. Easy to serve and store with no mess, our packaging is fully recyclable and as sustainable as it is functional.
Dr. Patrick Mahaney, our Chief Veterinary Officer, has over 20 years in practice and is nationally-known for his holistic and balanced approach to pet wellness and nutrition. His commitment and passion for premium-quality food that's naturally better for dogs is everything that PURE stands for.
"When it comes to dogs' health, it all starts with diet. I believe PURE is the highest quality and most nutritious dog food available. It's the food dogs would ask for if they could speak."
When it comes to getting started with PURE, you have choices and total flexibility.
- Order as needed
- Flexible meal plans
- Pause and edit anytime
- No subscription required
Crafted with minimal ingredients, our meals set the standard for dog food.
And so do you.