Frequently Asked Questions
PURE is easy to serve. Our food is frozen in our kitchen to lock in freshness. When PURE arrives at your home, simply store it in the freezer until you’re ready to thaw. At mealtime, feed your dog the serving size recommended, and refrigerate the remaining food for your dog’s next meal. PURE, like the food we cook for ourselves and our families, contains no preservatives. Once PURE has been defrosted, please use within 5-7 days.
It’s easy to transition your dog to PURE, and takes about one week. We recommend gradually phasing PURE into your dog’s diet by starting small. On the first day, mix 1 part PURE with 4 parts of your dog’s current diet, as shown to the right in our transition chart. Throughout the week of transition, steadily increase the percentage of PURE in your dog’s meals, while monitoring how they respond. By the end of the week, you can feed your dog 100% PURE, and completely phase out their old diet. You and your dog will love the results!