Privacy Policy
This Privacy Policy applies to information about You collected by PURE Dog Food, LLC (“PURE Dog Food”) through its website, www.hellopure.com (the “Website”). By visiting the Website or using our services, You accept the terms and practices described in this Privacy Policy.
WHAT INFORMATION DO WE COLLECT FROM OUR USERS?
We receive and collect the following information from users: Information You Give Us: We collect and store information that You give us when You visit this Website or use our services, including:
Name, address, e-mail address, and other demographic information when You contact us to request information;
Product preferences and uses;
Any username and password You register with our Website;
Information that You provide to us directly, including any information that You voluntarily disclose or upload to the Website (e.g., the name of Your pet, postings on our blogs or forums, reviews of products, etc.),
Payment card information;
Information concerning Your usage of the Website; and
Communications preferences.
Information Collected When You Use Our Services: We may collect the following information through the use of technology (e.g. cookies, web beacons) when You visit our Website or social media sites, use our services, open our e-mails, or view our advertisements:
Technical information about Your computer or mobile device, such as the browser type and operating system, Internet Service Provider (ISP), IP address, location, and time zone setting;
Websites You visited before coming to our Website, how You were directed to them, how You navigate around them, what products You browse, and Your purchasing activities; and
E-mails from PURE Dog Food that You open and any offers and links You connect to through these e-mails.
Information From Other Sources: We may obtain information about You from our affiliated companies, business partners, and other publicly or commercially available sources (e.g. data aggregators). This information may include: demographic information, credit information, and purchasing history.
HOW DO WE USE COOKIES AND SIMILAR TECHNOLOGY?
Cookies are pieces of text that a website stores on your computer to enable the website to recognize device, which enables features like remembering your password. The Help feature of the toolbar on most browsers and some browser add-ons will tell you how to prevent your browser from accepting cookies and how to disable cookies. Blocking the use of cookies may limit your use of features.
Web beacons are small bits of code in web pages and e-mails. They are used to track website usage and compile sales and statistical data. Web beacons let us know when a purchase is made on one of our websites and when a purchase is initiated by an advertisement we placed on a third party’s website. They also track when e-mails are opened, forwarded, or acted on. We use this information for marketing, managing our websites, and enhancing Your shopping experience.
HOW DO WE USE YOUR INFORMATION?
We use the information we collect to:
Provide the products and services You request;
Administer and manage the Website;
Respond to user support requests;
Analyze, customize, and improve our content, products, and services;
Communicate with You about our products by phone, e-mail, regular mail, text message, and mobile devices;
To determine the effectiveness of our advertising; and
Enforce our Privacy Policy, the Terms and Conditions of use that govern this Website and our services, and other agreements, as well as to comply with legal obligations, and to otherwise manage our business.
HOW DO WE SHARE YOUR INFORMATION?
We share or disclose Your information only as described in this Policy or at other instances after we obtain Your express consent.
Business Partners. We share information with companies that we partner with to offer services, products, and promotions when You elect to purchase those products or services or engage in those promotions (e.g. distributors, sales channels).
Third Party Service Providers. We may use third parties to perform business functions on our behalf, including order fulfillment and delivery, shipping, processing credit card payments, user service, marketing, provision of IT services, and records maintenance. They are given access to information to perform these functions. We require that they protect this information and do not authorize them to use this information for any other purpose.
Other Situations. If PURE Dog Food is involved in a merger, acquisition, or sale, Your information could be among the assets transferred or disclosed. We will protect Your information during this process and give You notice through this Website before Your information is transferred. We may also share information: (1) where permitted by law; (2) to comply with applicable law or requests from public authorities; (3) to address fraud, security, or technical issues; (4) to enforce our Privacy Policy, the Terms and Conditions of use that govern this Website and our services, and other agreements; and (5) to defend and protect the rights, property, or safety of PURE Dog Food, our users, or the public where required or permitted by law.
We may combine personal and non-personal information we obtain with other information we obtain from third parties. We may transfer Your information to our business partners and affiliates for this purpose. We may also share aggregated information that cannot be used to identify You with third parties.
HOW DO WE PROTECT YOUR INFORMATION?
PURE Dog Food works to establish appropriate technical, administrative, and physical procedures to protect personal information from loss, misuse, or alteration. The servers that store Your information are mainatined in a facility with restricted access. We also restrict access to information to those employees and third parties who need access to perform their business functions, and they may be disciplined or terminated for not protecting the confidentiality of Your information.
We cannot, however, ensure or guaranty the security of any information You send to us, and You do so at Your own risk.
HOW CAN YOU ACCESS YOUR INFORMATION?
We take steps to keep Your information accurate. You may update and correct Your information, change Your communication preferences, or cancel Your account by accessing Your account. You may also contact us by any of the following methods to carry out Your choices:
Follow the directions in a marketing e-mail or direct mail or mobile communication that You receive from us;
Send an e-mail with Your current contact information to care@hellopure.com, or send a letter with Your current contact information to PURE Dog Food, LLC, 5741 Buckingham Pkwy Unit D, Culver City, CA 90230.
You can opt out of our use of cookies to recall information about You by setting Your browser not to accept cookies or to disable cookies. You cannot access or change the non-personal information that we collect.
Your California Privacy Rights. To request certain information regarding our disclosure of personally identifiable information to third parties for their direct marketing purposes please send an e-mail to care@hellopure.com, or write to us at PURE Dog Food LLC, 5741 Buckingham Pkwy Unit D, Culver City, CA 90230.
If You choose to not provide information to us, doing so may prevent You from using our services or features of the Website. If we have already provided information to third parties before You changed Your preferences, You may need to contact those third parties directly. To the extent permitted by law, certain operational communications (e.g., confirmation of delivery address) are not subject to the opt-out process.
If You request us not to use personal information in a particular manner, we will adopt reasonable measures to observe Your request, but we may still use or disclose that information if:
You do not provide us with adequate time to address Your request;
We subsequently notify You of the intended use or disclosure and You do not object to that use or disclosure;
We believe that the use or disclosure is reasonably necessary to assist a law enforcement agency or an agency responsible for government or public security in the performance of their functions; or
We are required by law to disclose the information.
DO WE COLLECT PERSONAL INFORMATION FROM CHILDREN?
Our services are not intended for use by children, and the Terms and Conditions governing the use of our services require that You must be at least 18 years old to use them. We do not knowingly collect information from children under the age of 13.
THIRD PARTY WEBSITES
Our Website may contain links to websites controlled by third parties, including distributors and sales channels, and we may allow third parties to place advertisements on our Website. We are not responsible for the privacy practices of websites or other services operated by third parties or for the privacy practices of any third party. Once You leave our Website by a link to a different website, access a third party application, or click on a third party offer, You should check the applicable privacy policy of the third party or advertiser website to determine, among other things, how they will handle
any personal information they collect from You.
APPLICATION AND REVISIONS
If You visit this Website or use our services, You accept the practices described in this Privacy Policy, which is incorporated as part of the Terms and Conditions governing this Website. We may change or add to this Privacy Policy from time to time. When we do, we may notify You the next time You visit and we will post the revised Privacy Policy here. Your use of the Website after changes to this Privacy Policy have been posted constitutes Your knowledge and acceptance of those changes (i.e., that the changes may be applied to the information we collect from and about You). You should check the Website frequently for changes. We will not make material changes to the Privacy Policy that are less protective of Your information without first sending You an e-mail to the e-mail address You most recently provided and posting notice of the changes on this Website.
This policy was last updated on January 1, 2024.