Treats added to your Bowl
VIEW
Wellness Begins In Their Bowl

Handcrafted with the highest quality, ultra premium, freshest ingredients you know and can see.

  • PURE Ingredients

    We use only all-natural, locally-sourced ingredients with no preservatives, fillers, or by-products. It’s dog food that looks like food—because it is

  • PURE Process

    Our meals are handcrafted in our commercial kitchen and gently cooked to preserve the nutritional integrity of our premium ingredients.

  • PURE Convenience

    You have ultimate flexibility when it comes to getting started with PURE. We deliver directly to your door via subscription or you can order as needed.

The PURE Promise

A difference they can taste and change you can see:

  • EXCITEMENT AT MEALTIME
  • ELEVATED ENERGY LEVELS
  • IMPROVED DIGESTIVE HEALTH
  • BOOSTED IMMUNE SYSTEM
  • SOFTER, SHINIER COAT
  • MAINTAINED A HEALTHIER WEIGHT
Pet Food Styled For Life

We believe that feeding your dog should be less about routine-and more about ritual. Created for pet parents who believe that their pets should eat as well as they do.

Meet Our Vet

Dr. Patrick Mahaney, our Chief Veterinary Officer, has over 20 years in practice and is nationally-known for his holistic and balanced approach to pet wellness and nutrition. His commitment and passion for premium-quality food that's naturally better for dogs is everything that PURE stands for.

"When it comes to dogs' health, it all starts with diet. I believe PURE is the highest quality and most nutritious dog food available. It's the food dogs would ask for if they could speak."

Be Your Dog's Hero
Your Dog's Health And Happiness, Delivered

When it comes to getting started with PURE, you have choices and total flexibility.

  • Order as needed
  • No subscription required
  • Flexible meal plans
Upgrade To PURE

Crafted with minimal ingredients, our recipes set the standard for dog food.

Explore Our Meals
  • MEGA OMEGA SALMON

    MEGA OMEGA SALMON

  • PROACTIVE BEEF & PUMPKIN

    PROACTIVE BEEF & PUMPKIN

  • CLEAN CHICKEN & QUINOA

    CLEAN CHICKEN & QUINOA

  • POPEYE CHICKEN & SPINACH

    POPEYE CHICKEN & SPINACH

  • TURKEY TRIED & TRUE

    TURKEY TRIED & TRUE

Your pet deserves the best.
And so do you.
Get Started
PREMIUM RETAILERS