THE DIFFERENCE IS PURE
Exceptional Nutrition. Delectable Taste.
Seamless Delivery.
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PURE Ingredients
We use only all-natural, locally-sourced ingredients free of by-products, preservatives, and fillers. It’s dog food that looks like food—not monotone mush.
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PURE Process
Our small-batch recipes are hand-made in our commercial kitchen. Cooking with gentle heat preserves the nutritional content of our premium ingredients.
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PURE Convenience
Delivered directly to your doorstep with next-day shipping available. Our mess-free packaging makes it easy to serve and store.
PET FOOD STYLED FOR LIFE
We believe that feeding your dog should be less about routine—and more about ritual. Created for pet parents who believe that their pets should eat as well as they do.
Our intuitively designed packaging lets you serve and store with ease.
With an aesthetic that looks less like dog food—and more like something that actually belongs in your refrigerator.
PURE Facts
with Dr. Mahaney
"PURE is the top choice for my clients and their pets. It’s uncompromised nutrition."
Dr. PATRICK Mahaney
Chief Veterinary Officer
Nikki, Weston, & Fira
“The best thing I ever did for Weston & Fira was switching them over to PURE a few years ago!”
Nikki S.
Pet Parent
Rena & Mega
"PURE to me is what you would give to a member of your family so that they had the best nutrition possible."
Rena S.
Pet Parent
Anthony & Watson
"I trust PURE Dog Food because I know what's in it and they are honest about everything they are doing."
Anthony A.
Pet Parent
Arina, Grayson & Pepper
"What I love the most about PURE Dog Food...is that I trust it!"
Arina C.
Pet Parent
PURE Facts
with Dr. Mahaney
"PURE is the top choice for my clients and their pets. It’s uncompromised nutrition."
Dr. PATRICK Mahaney
Chief Veterinary Officer
Nikki, Weston, & Fira
“The best thing I ever did for Weston & Fira was switching them over to PURE a few years ago!”
Nikki S.
Pet Parent
Rena & Mega
"PURE to me is what you would give to a member of your family so that they had the best nutrition possible."
Rena S.
Pet Parent
Anthony & Watson
"I trust PURE Dog Food because I know what's in it and they are honest about everything they are doing."
Anthony A.
Pet Parent
Arina, Grayson & Pepper
"What I love the most about PURE Dog Food...is that I trust it!"
Arina C.
Pet Parent
PURE Facts
with Dr. Mahaney
"PURE is the top choice for my clients and their pets. It’s uncompromised nutrition."
Dr. PATRICK Mahaney
Chief Veterinary Officer
Nikki, Weston, & Fira
“The best thing I ever did for Weston & Fira was switching them over to PURE a few years ago!”
Nikki S.
Pet Parent
Rena & Mega
"PURE to me is what you would give to a member of your family so that they had the best nutrition possible."
Rena S.
Pet Parent
Anthony & Watson
"I trust PURE Dog Food because I know what's in it and they are honest about everything they are doing."
Anthony A.
Pet Parent
Arina, Grayson & Pepper
"What I love the most about PURE Dog Food...is that I trust it!"
Arina C.
Pet Parent
Upgrade to PURE
Crafted with minimal ingredients, our recipes set the standard for dog food.
Explore Our Meals
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MEGA OMEGA SALMON
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PROACTIVE BEEF & PUMPKIN
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CLEAN CHICKEN & QUINOA
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POPEYE CHICKEN & SPINACH
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TURKEY TRIED & TRUE
Your pet deserves the best.
And so do you.
Get Started
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