THE DIFFERENCE IS PURE
Exceptional Nutrition. Delectable Taste.
Seamless Delivery.
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PURE Ingredients
We use only all-natural, locally-sourced ingredients free of by-products, preservatives, and fillers. It’s dog food that looks like food—not monotone mush.
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PURE Process
Our small-batch recipes are hand-made in our commercial kitchen. Cooking with gentle heat preserves the nutritional content of our premium ingredients.
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PURE Convenience
Delivered directly to your doorstep with next-day shipping available. Our mess-free packaging makes it easy to serve and store.
PET FOOD STYLED FOR LIFE
We believe that feeding your dog should be less about routine—and more about ritual. Created for pet parents who believe that their pets should eat as well as they do.
Our intuitively designed packaging lets you serve and store with ease.
With an aesthetic that looks less like dog food—and more like something that actually belongs in your refrigerator.
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PURE Facts
with Dr. Mahaney"PURE is the top choice for my clients and their pets. It’s uncompromised nutrition."
Dr. PATRICK Mahaney
Chief Veterinary Officer
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Nikki, Weston, & Fira
“The best thing I ever did for Weston & Fira was switching them over to PURE a few years ago!”
Nikki S.
Pet Parent
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Hayden & Finley
“Every time I take Finn to the vet they always say to keep doing exactly what it is I’m doing because she is in perfect health!”
Hayden S.
Pet Parent
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Rebecca & Charlie
“After feeding Charlie the best kibble, we noticed her health start to decline. Thank goodness we found PURE early enough to witness the change!”
Rebecca G.
Pet Parent
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Elane & Winston
“From the first few days of feeding PURE, I noticed his fur got shinier and over a few weeks time, no more allergy related skin issues.”
Elane V.
Pet Parent
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Jamie & Magic
"Good nutrition is the single most important gift I can give to my pup Magic, for a quality life of longevity. That’s why I choose PURE dog food."
Jamie G.
Pet Parent
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Judy & Mary
“Mary Richards gobbles it right up and she’s a VERY picky eater. We’ve tried every flavor and she loves them all equally! Also her breath is better. Total plus for us!!!”
Judy G.
Pet Parent
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Anthony & Watson
"Watson would go days without eating & seemed underwhelmed by his food, we switched to PURE. Within a week, there were noticeable changes from his shinier coat to his overall demeanor. "
Anthony A.
Pet Parent
Hear from our customers
-
PURE Facts
with Dr. Mahaney"PURE is the top choice for my clients and their pets. It’s uncompromised nutrition."
Dr. PATRICK Mahaney
Chief Veterinary Officer
-
Nikki, Weston, & Fira
“The best thing I ever did for Weston & Fira was switching them over to PURE a few years ago!”
Nikki S.
Pet Parent
-
Hayden & Finley
“Every time I take Finn to the vet they always say to keep doing exactly what it is I’m doing because she is in perfect health!”
Hayden S.
Pet Parent
-
Rebecca & Charlie
“After feeding Charlie the best kibble, we noticed her health start to decline. Thank goodness we found PURE early enough to witness the change!”
Rebecca G.
Pet Parent
-
Elane & Winston
“From the first few days of feeding PURE, I noticed his fur got shinier and over a few weeks time, no more allergy related skin issues.”
Elane V.
Pet Parent
-
Jamie & Magic
"Good nutrition is the single most important gift I can give to my pup Magic, for a quality life of longevity. That’s why I choose PURE dog food."
Jamie G.
Pet Parent
-
Judy & Mary
“Mary Richards gobbles it right up and she’s a VERY picky eater. We’ve tried every flavor and she loves them all equally! Also her breath is better. Total plus for us!!!”
Judy G.
Pet Parent
-
Anthony & Watson
"Watson would go days without eating & seemed underwhelmed by his food, we switched to PURE. Within a week, there were noticeable changes from his shinier coat to his overall demeanor. "
Anthony A.
Pet Parent
-
PURE Facts
with Dr. Mahaney"PURE is the top choice for my clients and their pets. It’s uncompromised nutrition."
Dr. PATRICK Mahaney
Chief Veterinary Officer
-
Nikki, Weston, & Fira
“The best thing I ever did for Weston & Fira was switching them over to PURE a few years ago!”
Nikki S.
Pet Parent
-
Hayden & Finley
“Every time I take Finn to the vet they always say to keep doing exactly what it is I’m doing because she is in perfect health!”
Hayden S.
Pet Parent
-
Rebecca & Charlie
“After feeding Charlie the best kibble, we noticed her health start to decline. Thank goodness we found PURE early enough to witness the change!”
Rebecca G.
Pet Parent
-
Elane & Winston
“From the first few days of feeding PURE, I noticed his fur got shinier and over a few weeks time, no more allergy related skin issues.”
Elane V.
Pet Parent
-
Jamie & Magic
"Good nutrition is the single most important gift I can give to my pup Magic, for a quality life of longevity. That’s why I choose PURE dog food."
Jamie G.
Pet Parent
-
Judy & Mary
“Mary Richards gobbles it right up and she’s a VERY picky eater. We’ve tried every flavor and she loves them all equally! Also her breath is better. Total plus for us!!!”
Judy G.
Pet Parent
-
Anthony & Watson
"Watson would go days without eating & seemed underwhelmed by his food, we switched to PURE. Within a week, there were noticeable changes from his shinier coat to his overall demeanor. "
Anthony A.
Pet Parent
Hear from our customers
Upgrade to PURE
Crafted with minimal ingredients, our recipes set the standard for dog food.
Explore Our Meals
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MEGA OMEGA SALMON
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PROACTIVE BEEF & PUMPKIN
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CLEAN CHICKEN & QUINOA
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POPEYE CHICKEN & SPINACH
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TURKEY TRIED & TRUE
Your pet deserves the best.
And so do you.
Get Started
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