The New Standard
We are more than just dog food—we’re a lifestyle choice for pet parents who want nothing but the best for their dogs. Our values are more than words; they embody our mission to raise the standard of nutrition for your pet’s health and longevity.
We have built a loyal and growing community based on one powerful commitment: to make the most transformative and nutritious fresh food for your pets so they can live their best, most vibrant lives.
Simply Better For Them
Our recipes feature the leanest proteins and nutrient-rich fruits & vegetables. Every ingredient is gently cooked and hand mixed in small batches. No preservatives or fillers. No co-packers. Nothing to hide. It's real food at its best.
BEEF
Rich in Amino Acids
Sweet Potatoes
Rich in Vitamin A
Green Beans
Great for Immune Support
Salmon
Promotes Healthy Skin
Carrots
Great for Dental Health
Parsley
Promotes Fresh Breath
Chicken
Promotes Healthy Weight
Rolled Oats
Promotes Healthy Digestion
Spinach
Rich in Antioxidants
Turkey
High in Essential Nutrients
Broccoli
High in Dietary Fiber
Yams
Rich Source of Potassium
Simply Better For Them
Our recipes feature the leanest proteins and nutrient-rich fruits & vegetables. Every ingredient is gently cooked and hand mixed in small batches. No preservatives or fillers. No co-packers. Nothing to hide. It's real food at its best.
BEEF
Rich in Amino Acids
Sweet Potatoes
Rich in Vitamin A
Green Beans
Great for Immune Support
Salmon
Promotes Healthy Skin
Carrots
Great for Dental Health
Parsley
Promotes Fresh Breath
Chicken
Promotes Healthy Weight
Rolled Oats
Promotes Healthy Digestion
Spinach
Rich in Antioxidants
Turkey
High in Essential Nutrients
Broccoli
High in Dietary Fiber
Yams
Rich Source of Potassium
Life Changing Nutrition
As a Los Angeles-based Veterinarian with over 20 years of clinical experience and the founder of the country’s premier concierge veterinary practice, I know firsthand what works (and what doesn’t) when it comes to pet wellness.
My high-profile clients entrust me to provide uncompromised care for their pets, and this includes recommending only the highest-quality nutritional regimens. I endorse PURE to my most discerning clients because it provides an exceptional level of balanced, whole-food nutrition for all life stages.
PURE delivers results you can see from your pet’s first bowl and is the best way to invest in the health and longevity of your four-legged companion.
DR. PATRICK MAHANEY
Chief Veterinary Officer
How We Got PURE
Lindsay Gores, an LA-based entrepreneur and devoted dog mom, founded PURE over ten years ago for a simple reason: most pet foods available to her (and her Yorkshire Terrier Zoey) were full of unnatural, processed ingredients cooked under pressure with high-heat.
Lindsay decided it was time to take the guesswork, confusion and lack of healthy options out of pet food. Partnering with leading Vet Nutritionists, she reimagined the way we feed our dogs. PURE delivers on Lindsay’s vision and commitment: exceptional dog food that’s simple, balanced and provides optimal nutrition.
LINDSAY GORES
Founder
Our Journey
From local farmer's markets to our own commercial kitchen and now as the #1 premium pet food at Erewhon, we're proud to deliver whole food goodness to your pet wherever they may be.
2012
2014
2016
2018
2020
2024
2012
2014
2016
2018
2020
